RIRE
To brighten the hearts of earthquake-area inhabitants, Richard Batema and I teamed up to create unserious seasonal campaigns. Playful, sometimes a bit silly. With a clear reference to both SIRE and Loesje.
Increase in regional engagement, fuel of empathy, a show of support for a large group that feels left behind. No big gestures. A smile.
Want some creative concepts that bull's-eye the sweet spot? Hire me.